Brand REFRESH
Comcast Business visual identity gets an updated look
How do you make Business internet feel more human?
When CB asked us to audit and update their visual identity, one of the main problems they were looking to solve is how to make a technology brand feel more human and approachable. Their logo and much of their identity was already built on this principal of the intersection between humanity and technology (rounded shapes mixed with hard edges) so we decided to bring that out even more. Additionally they wanted a system that was flexible and acknowledges the fact that business is always changing.
